The My Two Cents Podcast
Real talks with experts, entrepreneurs, and creators on a range of topics to support your money well-being
Your Health, Your Wealth Blog
Discover how behavioral science drives smarter financial decisions, investing success, and career growth
Our Impact
See how The FinIQ Initiative is shaping financial confidence and creating real change for the next generation.
The FinIQ Initiative
FinIQ is a student-built, award-winning platform exploring the connection between money, behavior, and well-being. From the biases that shape financial decisions to the ways health and wealth influence one another, our mission is to make these complex ideas relatable, practical, and useful for the next generation.
Making Personal Finance Education
Relatable, Accessible, & Easy
Money, Mind and Well-Being
Through podcasts and comics, FinIQ gives you fun, practical ways to learn personal finance and take control of your money with real-life skills. Our biases don't stop at our wallets. The same shortcuts that shape how we spend, save, and invest can also influence how we think about our health. Learn how your habits and choices can shape your health, mindset and money.
61% of young people who invest use finfluencer recommendations to make investment decisions.
Source: FINRA
Strong evidence for understanding why behavioral biases such as herding and FOMO matters.
18% of young adults aged 18-29 said they had to borrow money for healthcare.
FinIQ’s Your Health, Your Wealth series helps young people see how healthcare choices can affect their finances.
Source: Gallup -2024
51% shift in willingness to pay based on the first price shown. Similarly, 35% more food consumed when larger portions set the anchor
Anchoring can shape both what feels like a reasonable price and what feels like a normal health choice.
Few schools cover taxes, investing, or economic systems, even though 100% of students will face them as adults.
Source: Council for Economic Education “Survey of the States”